Deluxe Animation Studio Website
I worked as lead designer and art director for Deluxe Animation Studio, a new arm of Deluxe Entertainment focused on 2D and 3D animation. Working with stakeholders and developers, I worked through competitor analysis, site strategy, information architecture, wireframing, and visual design. I delivered everything from presentations and prototypes, including final tech handover.
As the site content was not finalized, I created a library of modules and styles that could be repurposed, in an effort to future proof the visual elements.
Agency: Freelance
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The site’s main goal was to raise awareness of the new studio, leverage existing brand equity from Deluxe Entertainment, and help with recruiting efforts. All subsequent design decisions were made with those goals in mind.
Working with stakeholders, I developed a lot of modules that could be used when needed, and could present limited content using different styles and maintain visual interested.
