— Art Direction and Design
WINK_31_0101.JPG

Wink Beds

 

Wink Beds

Wink Beds is a start-up in the mattress industry, offering an advanced heating and cooling mattress system which a user can control from an app. The founders already had a logo and a basic identity, and we were asked to flex this system and explore some different look-and-feel options for their website. I created three directions, based on different aspects of the brand we wanted to highlight. The first being the tech-forward features of the brand, the second being the all American made aspects of the story, and the third communicating a luxury stance.

Agency: The Working Assembly
Creative Directors: Lawrence O'Toole, Jolene Delisle