— Art Direction and Design
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Puma Forever Faster

 

Puma – Forever Faster

I joined the J. Walter Thompson Design team after the initial campaign launch. My role included: art direction, brand strategy, and the typographic system design. The strategy was to help Puma restate their brand focus as a rebellious and non-conforming player in the sports sector. We created a system which would flex for OOH executions, web creative and social media.

Agency: J. Walter Thompson
Head of Art and Design: Aaron Padin
Lead designers: Emely Perez, Soyeon Yoo
Designer: Alicia Li 

 
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